Bio

Indi is a renowned researcher with over 25 years of experience who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Indi has written two books, Practical Empathy and Mental Models. She was also one of the founders of Adaptive Path, the pioneering UX agency.