Bio

Varun Murugesan is the Co-Founder of Apple and Banana, a UXR training and development company helping to build better products through fruitful research. He is also the author of Fruitful, an online UX research library and toolkit of resources for researchers and UX teams aimed at conducting user experience research that drives impact. He is also the Senior UK Researcher of SeatGeek, a mobile ticketing marketplace. Before these positions, Varun worked in UXR roles at Best Buy and Facebook. An entrepreneur, author, and researcher, Varun has spent his career immersed in psychology, technology, and design, and has been featured on a various media platforms sharing fruitful research and his personal UXR career journey.