#152 - The Future of Research in Three Trends with Jo Widawski of Maze
E152

#152 - The Future of Research in Three Trends with Jo Widawski of Maze

Erin and Carol are joined by Jo Widawski, founder and CEO of Maze, to discuss the major findings from their "Future of User Research" report, which unearthed three trends animating researchers, PMs, and founders alike: 1) the demand for research is growing, 2) research democratization empowers stronger decision making, and 3) new technology—like generative AI—allows teams to scale their research.

Erin, Carol, and Jo unpack each of these trends, flagging what they mean for both the work of researchers and the value of research more broadly. For example, these trends signal a rise in importance of the research generalist, the critical value of stakeholder influence, and the skills tomorrow's successful researcher must build today. Together, these trends and skills help create a roadmap for how researcher's can grow from a tactical resource to a strategic partner.

Episode Highlights
  • 03:57 The nature of research in organizations
  • 11:01 Transitioning researcher roles: from operational to educational
  • 18:01 The importance of democratization in design
  • 22:43 Overcoming resistance to research in design
  • 30:25 AI's impact on user research trust
  • 37:59 Understanding competitive landscape in building products
About Our Guest
Jo Widawksi is the Founder and CEO at Maze. He’s a veteran Product Designer & former UX teacher. As a UX lead working with clients like McKinsey, Rocket Internet & PSG, he saw first-hand how hard it is for product teams to get the data, insights, and feedback they need to make confident design decisions. Now he’s co-founded Maze, the continuous product discovery platform for user-centric teams.

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Creators and Guests

Carol Guest
Host
Carol Guest
Senior Director of Product at User Interviews
Erin May
Host
Erin May
Senior VP of Marketing & Growth at User Interviews
Jo Widawski
Guest
Jo Widawski
Jonathan Widawski is the Founder and CEO at Maze. He’s a veteran Product Designer & former UX teacher. As a UX lead working with clients like McKinsey, Rocket Internet & PSG, he saw first-hand how hard it is for product teams to get the data, insights, and feedback they need to make confident design decisions. Now he’s co-founded Maze, the continuous product discovery platform for user-centric teams.