#166 - Summer Throwback: Erika Hall on Why Surveys (Almost Always) Suck
E166

#166 - Summer Throwback: Erika Hall on Why Surveys (Almost Always) Suck

Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.

This week features a conversation with Erika Hall on the misuses of surveys. They're overused, often shoddily designed, and can get in the way of a better approach for the question (which might include not doing research at all). This topic has only grown in importance as development and decision cycles shorten, putting pressure on researchers to get insights to stakeholders faster.

Erika also recently updated her landmark book, Just Enough Research, to take into account these and other changes in the UX landscape.

Research Survey Resources

Creators and Guests

Erin May
Host
Erin May
Senior VP of Marketing & Growth at User Interviews
John-Henry Forster
Host
John-Henry Forster
Former SVP of Product at User Interviews and long-time co-host (now at Skedda)
Erika Hall
Guest
Erika Hall
Co-founder of Mule Design and author of Just Enough Research.