#182 - The Future of Research (In a Moment of Change)
Ben sits down with Basek Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about the research industry's evolution. With AI reshaping customer behaviors and business decisions, both executives emphasize how the need for customer insights has never been greater, even as budget pressures mount across organizations.
Basek and Baran share frameworks for executive decision making, explore how AI tools are moving beyond simply replacing human moderators toward creating entirely new research methodologies, and stress that as AI transforms products and experiences over the next few years, customer insights will be fundamental to shaping organizational cultures that keep customers at the center.
Highlights
Highlights
- 05:15 How research influences corporate strategy
- 12:25 Building effective decision making cultures
- 19:07 Data formats that drive executive decisions
- 26:28 AI everywhere in research tooling landscape
- 29:30 Consolidating insights across teams and tools
- 36:45 Customer centric approach during acquisition integration
Resources
Creators and Guests
Guest
Basel Fakhoury
Basel Fakhoury is the CEO and co-founder of User Interviews. User Interviews’ goal is to help companies make smarter decisions by connecting them with consumers who are interested in sharing their feedback on your products and ideas. The User Interviews platform simplifies the entire process of recruiting, vetting, and scheduling qualified participants for product tests and market research interviews.