January 31, 2020 33:33 E33

#33 - Using Session Replay Tools to Supercharge Your User Research with Elyse Bogacz

This week on the pod, we chatted with Elyse Bogacz, who has worked on product on Drift, Runkeeper, and now NDVR. She walked us through how she uses session replay tools like FullStory to supercharge her user research. She talked about how she shares replays with developers and stakeholders, how she deals with privacy issues, and how other teams can use session replay tools to add to their user research programs.

Highlights

[1:11] Tools like FullStory hand Hotjar have helped Elyse learn important things about users at early stage startups
[4:43] You only get a limited number of time to speak with each user, use it wisely
[6:20] How Elyse uses session reply to decide who to reach out to for user research
[9:35] Actually seeing users struggle in session replay helps stakeholders build empathy
[16:40] There's no replacement for a one on one chat with a user, but replays can be a good icebreaker
[19:46] How privacy and GDPR plays into all this
[25:21] Session replay is not screen recording
[28:59] How Elyse keeps track of all the insights that surfaces
[31:33] How to cope with backlog

Creators and Guests

Host

Erin May

Senior VP of Marketing & Growth at User Interviews

Host

John-Henry Forster

Former SVP of Product at User Interviews and long-time co-host (now at Skedda)

Guest

Elyse Bogacz

Elyse is a product designer with a special love for storytelling and startups (currently VP of Product Design at NDVR). Her process is rooted in rapid iterations and customer-driven research practices that translate into useful, lovable products.