We’ve heard from a lot of designers and user researchers on the show, but we’re always looking for fresh perspectives on how research can help your business. So this week, Erin and JH chatted with Aazar Shad, Head of Growth at Userpilot, about how research methods are essential to his growth strategy.

Aazar started using research methods to find our who his users were, but continued using them to grow Userpilot’s business. He talked about how secondary research helped him find the best ways to connect with his target audience, continuous interviews help him identify where to go next, and how he honed his research skills over time. 

Aazar Shad is a growth marketing leader and founder of The Performers, a paid social mastermind group (at the time of our interview, he was Head of Growth at Userpilot). He is the host of the podcast Growth Marketing Stories